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KMID : 1011420190240020099
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Journal of Korean Ophthalmic Optics Society
2019 Volume.24 No. 2 p.99 ~ p.108
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A Study of Preferred Glasses Frame and Interior of Optical Shop by Age Group
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Han Sun-Hee
Kim Bong-Hwan
Kim So-Hee
Joo Ji-Yoon
Hwang Seung-Ah
Park So-Yeon
Seo Hyun-Jung
Koo Soo-Yeon
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Abstract
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Purpose: As the frequency of people wearing glasses has increased recently owing to the surge of different kinds of visual media, glasses are playing an important role not only in comforting the eye but also as a tool of fashion and personality. Therefore, we studied the age-wise preference pattern of the customers for the different types of glass frames and interior designs of optical shops.
Methods: A questionnaire-based survey on preferred glass frames was conducted on 164 subjects (83 males and 81 females) visiting an optical shop in Ulsan. Another questionnaire-based survey on the interior designs of optical shops was conducted on 40 subjects (27 males and 13 females) by optometrists who work at 40 optical shops located at Jung-gu, Buk-gu, Nam-gu, and Dong-gu in Ulsan.
Results: The survey showed that metal frames are preferred by individuals in their 10s, 20s, and 50s, whereas plastic frames are most preferred by individuals in their 30s and 40s. Among the different frame shapes, the round style is preferred by individuals in their 10s and 50s, the big frame style is preferred by individuals in their 20s and 30s, and the small frame style is preferred by individuals in their 40s. In addition, regarding the interior design of optical shops, subjects participating in the survey at Dong-gu preferred showcases, those participating at Nam-gu and Buk-gu preferred restrooms, and those participating at Jung-gu preferred refraction rooms.
Conclusions: We anticipate that the sales can be augmented by improvising a better sales strategy in which the optometrists need to invest in altering the interior designs of the optical shops and pre-arranging the products according to the age-wise preference of the customers visiting the shops.
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KEYWORD
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Optometrist, Glass frames, Interior design of the optical shop, Sales augmented
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